Innovation is what drives us!

Company policy

Westfalia-Automotive GmbH is the European market leader and one of the world's leading manufacturers of towbars and bicycle carriers for passenger cars and light commercial vehicles.

As the inventor of the ball head towbar with worldwide patents, Westfalia-Automotive GmbH has represented a natural claim to leadership since 1932. Because the birth of this ingenious idea characterises the foundations on which the now over 80 years of success is based:

  • constant innovation
  • highest quality
  • maximum safety
  • consistent customer orientation
  • responsibility of the management (top management)
  • involvement of all interested parties
  • process-oriented approach
  • continuous improvement and development
  • fact-based decision-making based on figures, data, facts
  • Occupational safety, health and environmental protection
  • Improvement of energy-related performance

An additional success driver is the targeted expansion of the product range, with which new markets, target groups and partners from the automotive industry are continuously being acquired. As a full-range supplier, the company manufactures a total of more than 1,700 different towbar types - developed precisely for the respective vehicle makes.

The product portfolio is rounded off by electrical kits as well as bicycle carriers and accessories. In addition to all renowned automobile manufacturers, customers also include the most important wholesalers in the international aftermarket.

Westfalia-Automotive GmbH products have always enjoyed great recognition and lasting trust from drivers, workshops and the automotive industry worldwide. This is because they are characterised by the highest quality according to German standards.

All users benefit from this - end consumers from the reliable safety in road traffic, workshops from the uncomplicated assembly and operability and the industry from the close cooperation and the resulting tailor-made products.                            

In this way, Westfalia-Automotive GmbH offers all partners a relevant benefit - be it through more quality of life or through an increase in economic success.

In Westfalia-Automotive's technical centre, all important product development resources are bundled on 3,500 square metres. In the company's own laboratories, tests are carried out according to the standards of the automotive industry. The affiliated logistics centre ensures just-in-time delivery with its 24-hour service.

As an internationally operating company, our goal is to secure the continuity and growth of the company through economic success on the market. In order to achieve this goal, we have developed a strategy from our vision and by internalising our mission, which comprises a large number of individual measures that are nevertheless coordinated with each other in their entirety.

The necessary resources are made available to achieve the strategic and operational goals.

As a matter of principle, our services are provided in compliance with health and safety standards, with all legal and regulatory framework conditions and with a careful use of natural environmental resources. We are committed to continuously improving and optimising our performance in terms of organisation, processes, occupational health and safety, costs, quality, energy efficiency, energy-related performance and customer satisfaction in a company-wide improvement process.