Innovation and Tradition
Westfalia-Automotive is the European market leader, and world's largest manufacturer, of towbars and cycle carriers for cars and light service vehicles.
Inventors of the towbar
As the inventor of the ball towbar and holder of global patents, Westfalia-Automotive has been a natural leader in the field since 1932. The roots of our company's more than 80 years of success can be seen in the birth of that ingenious idea:
- constant innovation
- top quality
- maximum safety
- consistent orientation toward the customer
Another engine of our success is our focused expansion of the product portfolio to include new and emerging markets, audiences and partners
from the automotive industry. The company currently offers more than 1,700 different towbar types — engineered for a precise fit for the specific make and model.
The product portfolio also includes wiring kits, cycle carriers and accessories. It customers include all major automobile makers and key wholesalers on the international aftermarket.
Products build trust
Westfalia-Automotive products have long enjoyed global recognition and trust from drivers, workshops and automobile makers and suppliers. They benefit in the process from the top quality inherent in the German standards.
It is ultimately the users that benefit — end consumers who want reliable safety in street traffic, garages who appreciate easy fitting parts and usability and other members of the automotive industry, who value tight relationships with their suppliers that produce precision-tailored products.
Westfalia-Automotive benefits all of its partners — through better quality of life and better profitability.
Tested from Tip to Tail – lauded by users
There's a good reason why the company has been selected seven straight times as "Best Brand" in the Towbar category by the readers of "auto motor und sport" magazine. This outstanding quality is no coincidence, but rather the result of top-notch, highly motivated employees, continuous R&D and a systematic orientation toward standardised processes.
In the technical centre at Westfalia-Automotive, over 3,500 square meters are dedicated to key resources for product development. The company's labs run tests based on the automotive industry's own standards.The affiliated logistics centre offers 24-hours service for just-in-time delivery.
The tradition-rich company is pursuing a strategy of international expansion in Europe to extend its position on the global market. The Westfalia-Automotive Group now includes the original company in the Westphalia town of Rheda-Wiedenbrück, Germany, as well a subsidiary SIARR in France. The company has also sales offices in Great Britain, Denmark, Italy, Poland and Russia.